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Trifacta SaaS




Feature Availability: This feature is available in the following editions:

  • Trifacta® Enterprise Edition
  • Trifacta Professional Edition
  • Trifacta Premium

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. For more information, see

Early Preview connection: This connection is in early preview. It is read-only and available only in SaaS product editions. For more information on early previews, see Early Preview Connection Types.

Limitations and Requirements

NOTE: During normal selection or import of an entire table, you may encounter an error indicating a problem with a specific column. Since some tables require filtering based on a particular column, data from them can only be ingested using custom SQL statements. In this case, the problematic column can be used as a filter in the WHERE clause of a custom SQL statement to ingest the table.

  • For more information, please consult the CData driver documentation for the specific table.
  • For more information on using custom SQL, see Create Dataset with SQL.

NOTE: Most interactions with the Google Analytics datastore are formed as custom SQL queries. More information on syntax and examples is provided below.

  • OAuth 2.0 authentication is required. 

    • An OAuth 2.0 web client is created for you in the Trifacta application.

    • You cannot create OAuth 2.0 connections via API.
  • Google Analytics allows up to 10 metrics and seven dimensions in a single query.

    • When issuing a query that selects all columns, only the default Metric columns are selected for tables with more than 10 Metrics.

    • The default Dimensions are used unless you explicitly select other dimension columns.

  • All reports in Google Analytics must cover a specific date range.

    • The default behavior is to pull the last month of data if the StartDate and EndDate inputs are left unset.

    • To override this behavior, the values can be set directly in the query.

Create Connection

via Trifacta application

When you create the connection, please review the following properties and specify them accordingly:

Connection PropertyDescription
View Id

Unique identifier of the view

Tip: To acquire your View Id, login to Google Analytics and navigate to your site data. Click the name of your site in the top menu bar. The identifiers for the available views are listed as numeric values in the right column.

Connect String Options

The following default value sets the connection timeout in seconds:


Setting this value to 0 disables timeouts.

OAuth2 Client

The client is displayed.

NOTE: When you create the connection in this window, you must click Authenticate, which authenticates to the app. This step is required.

Default Column Data Type InferenceLeave this value as Enabled.

For more information, see the driver documentation

Data Type Conversions

For more information, see the driver documentation

Example queries:

To import data from Google Analytics, you typically create a custom SQL SELECT statement. Example:

SELECT Date, Sessions, NewUsers, BounceRate, PageviewsPerSession, AvgSessionDuration, Browser, FROM GoogleAnalytics.Traffic where StartDate = '90DaysAgo' and EndDate ='Today'
  • Do not apply quotes, double-quotes, or brackets around field or table values.
  • Literal values should be in single quotes.
  • StartDate and EndDate parameters can be used to specify a date range.

For more information:

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