...
Customers that are both active and interested should receive a phone call:
| D code |
|---|
derive type:single value:AND(isActive, isInterested) as:'phoneCall' |
Customers that are either active or interested should receive an email:
| D code |
|---|
derive type:single value:OR(isActive, isInterested) as:'sendEmail' |
Customers that are neither active or interested should be dropped from consideration for the offering:
| D code |
|---|
derive type:single value:AND(NOT(isActive),NOT(isInterested) as:'dropCust' |
A savvy marketer might decide that if a customer receives a phone call, that customer should not be bothered with an email, as well:
| D code |
|---|
set col:sendEmail value:IF(phoneCall == "TRUE", FALSE, sendEmail) |
Results:
| Customer | isActive | isInterested | dropCust | sendEmail | phoneCall |
|---|---|---|---|---|---|
| CustA | Y | Y | FALSE | FALSE | TRUE |
| CustB | Y | N | FALSE | TRUE | FALSE |
| CustC | N | Y | FALSE | TRUE | FALSE |
| CustD | N | N | TRUE | FALSE | FALSE |
