This example demonstrate the ANDOR, and NOT logical functions.

In this example, the dataset contains results from survey data on two questions about customers. The yes/no answers to each question determine if the customer is 1) still active, and 2) interested in a new offering.

Functions:

Source:

CustomerisActiveisInterested
CustAYY
CustBYN
CustCNY
CustDNN

Transformation:

Customers that are both active and interested should receive a phone call:

Customers that are either active or interested should receive an email:

Customers that are neither active or interested should be dropped from consideration for the offering:

A savvy marketer might decide that if a customer receives a phone call, that customer should not be bothered with an email, as well:

Results:

CustomerisActiveisInteresteddropCustsendEmailphoneCall
CustAYYFALSEFALSETRUE
CustBYNFALSETRUEFALSE
CustCNYFALSETRUEFALSE
CustDNNTRUEFALSEFALSE