This example demonstrate the AND, OR, and NOT logical functions.
In this example, the dataset contains results from survey data on two questions about customers. The yes/no answers to each question determine if the customer is 1) still active, and 2) interested in a new offering.
Source:
| Customer | isActive | isInterested |
|---|---|---|
| CustA | Y | Y |
| CustB | Y | N |
| CustC | N | Y |
| CustD | N | N |
Transformation:
Customers that are both active and interested should receive a phone call:
Customers that are either active or interested should receive an email:
Customers that are neither active or interested should be dropped from consideration for the offering:
A savvy marketer might decide that if a customer receives a phone call, that customer should not be bothered with an email, as well:
Results:
| Customer | isActive | isInterested | dropCust | sendEmail | phoneCall |
|---|---|---|---|---|---|
| CustA | Y | Y | FALSE | FALSE | TRUE |
| CustB | Y | N | FALSE | TRUE | FALSE |
| CustC | N | Y | FALSE | TRUE | FALSE |
| CustD | N | N | TRUE | FALSE | FALSE |